Ultimate Amazon associates program guide

Many new bloggers struggle with their blog monetization, so here’s a guide that would help to change that.

What am I talking about?

I’m referring to the Amazon associates program. It’s an excellent choice for beginner bloggers that want to make money with Amazon. Be it with niche sites or their own general blogs.

But it by no means is meant only for beginners. There are many experienced bloggers who make specialized niche sites built around Amazon.

You’ve most likely heard of Amazon before, well who hasn’t.

But for a brief introduction:

Amazon is a massive online shop that makes thousands upon thousands of sales daily. And the best thing is that you can tap into that potential market too.

This is where their associate’s program comes into play.

A well-made project built around Amazon could generate a lot of money each month.

Take for example this site: ThisIsWhyImBroke.com

They gather cool and weird ideas and direct visitors further to Amazon. Simple yet a great idea that generates a lot of traffic and conversions.

It’s just an example, but that just shows the potential of this type of monetization.


But enough with the possibilities what could be achieved with time and work.

Let’s look up what a site built around Amazon would require.

  1. Obviously a blog. Check this article on how to start a blog if you haven’t yet done so.
  2. I strongly suggest getting EasyAzon plugin. (more about it later)
  3. Setting up your blog.
  4. Register in Amazon associates program.

A short list wouldn’t you say?

But oh boy will it require quite a bit of work and writing to set everything up correctly. Well then, grab a cup of coffee and let’s get going.


1. Why should you start amazon affiliate niche site or incorporate this program in your existing blog?

They can be very profitable even with very few unique visitors per month. How much is few? Well, a site with like 1000 unique visitors could still earn quite a lot.

That becomes true though if those are really targeted visitors.

Also, it’s like choosing an evergreen market. People will always look for example – TVs, headphones, phones etc. So it’s safe to say, you’ll have an audience for a long time.

Sure brands for some product(s) you promote may vary over time, but you’d still be in the same niche so you can adapt when changes will occur.



Profitability “niche site” vs “regular blog”

Specialised niche sites built around Amazon will be more profitable of course. But if you want to incorporate this program into your existing blog then it’s also a good idea.

In that case, it could be your alternate income stream that would help with income diversification.

Although it’s possible to set it up for your current blog it will be harder to achieve similar results compared to niche sites.

As for regular blogs, multiple things come into play. Your blogs niche, current monetization choice, audience and traffic targeting.

But I’m not saying – “no, don’t do it!” It can still work out. Just take note that the sites built from the ground up specifically for Amazon will be more profitable.


And there is one more nice thing about Amazon associates program.

That is that you can still get paid even if the client didn’t originally buy the thing you referred him to but instead bought something else.

You might think it’s a small thing, but it actually makes a big difference in your earnings.


2. What niche to choose and what works best with Amazon.

Well, there are many niches that work and convert well. But right now some are more profitable than others.

For a historic note – Amazon commissions previously worked differently. Some time ago you needed to have a lot of sales to move higher in affiliate commission percents.

But currently, they have set fixed percentage for each product category. Look at the table below for current numbers.

So it doesn’t matter if you sell one product or hundreds of products from the same category. Commission percents will remain the same.

While in the past you’d have gotten higher commissions by selling more items. Be it from one or multiple categories.

CategoryCommission percentage
Video Games & Video Game Consoles1%
Televisions, Digital Video Games2%
PC, PC Components, DVD & Blu-Ray2.50%
Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices4.00%
Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products4.50%
Digital Music, Grocery, Physical Music, Handmade, Digital Videos5.00%
Outdoors, Tools5.50%
Headphones, Beauty, Musical Instruments, Business & Industrial Supplies6.00%
Apparel, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Jewelry, Luggage, Shoes, Handbags & Accessories, Watches, Amazon Echo Devices7.00%
Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry8.00%
Amazon Fashion Women, Men & Kids Private Label, Luxury Beauty, Amazon Coins10.00%
All Other Categories4.00%

As you see, there are quite a few product categories that are lucrative. While others are so low that they are not worth your time. Unless you have a huge number of visitors that could convert for that specific product.

This sort of limits your options but there still is a big variety to choose from.


seo search

About the site itself.

For the one specifically built around Amazon, best will work high-quality comprehensive review articles, comparison tables, images, buying and advice guides. These kinds of sites rank the best and convert well once the visitors get there.

If you’ll target the right keywords they will arrive with a buying mindset. So your blog will be like one final review, one more insight before the push to a purchase.

So good ranking in search engines plus excellent content will be your bread and butter to capture hungry buyers with the right mindset.

Social media could also contribute but your main focus should lie with SEO and ranking your money pages on the first page of SERPs.

Reason for this is very simple. When a person types in that review query in the search engine it’s high chance that he’ll buy the product. While in social media your posts will not have such impact.

Sure it would contribute to the traffic, but conversion rate would be a lot lower.


Now if it’s a regular blog there are so many possibilities that all can’t really be covered in this article. It all depends on your blog and it’s content.

In some, you could promote multiple products.

For example, if you ran a do it yourself blog with lots of guides you could promote the tools you are using that get the job done.

And there already is some variety of products to choose from.

While in other cases you might be limited to very few and highly specific products.

So take a look for yourself if this could work for you.


What niche to choose.

It’s hard to advise some specific niche that you should go for as there are more competitive ones and then there are the ones that are easier.

A lot depends on your previous experience and skill in SEO.

So if you’re quite new to this, then I strongly suggest going for an easier one so you don’t get too frustrated with ranking difficulties.

And as we’re specifically targeting persons with buyers mindset then the position in SERPS is extremely important. Your aim should be to rank on the first page, the higher the better.


If you can’t get in the first page it will be quite a cut in your possible profits.

So while searching for a niche check out how many reviews are for that specific product you want to promote. For example “best headphones” or “headphone reviews”

Also, try to find some expensive products at least 100$+ As someone who searches for best headphones might not be interested in a cheap one.

Plus it will be better commission wise.

Check for some product and niche ideas by looking at the Amazon best sellers page.


Important reminder!

Don’t try to spam your site with as many products as possible. Instead, make very detailed and well-researched articles.

This is a mistake that many beginners make. And it will not get you far.

For once it will not rank well, second, it will look very unprofessional and not credible. And third, it will start to look like an online shop.

And in this case, why should a buyer come to your page anyway? He’ll not get that glorious review that could convert in a sale.

So writing quality in-depth articles is the only way to go.


3. How to set up the site

best tools
While SEO will give you most traffic that you’ll direct further to Amazon. You can use some tricks for more clicks and better conversions.

While building site and writing your content always think about sending your visitors to Amazon. Don’t try to hold them on your site as long as possible, it’s not necessary here.

Once they’ll land on Amazon a cookie will be set and even if they’ll not by your product they may still buy something off Amazon.

If you’ve shopped around there you probably have noticed those dozens of recommendations. Same goes for those visitors you sent to Amazon. It’s a possibility they’ll buy something and you’ll get the credit.

As I mentioned previously use comparison tables in your articles. They convert very well as people love to check up multiple products and choose the best one that would suit them more.

Don’t forget to hyperlink images you place in your articles as multiple studies have shown that visitors will more likely click on an image rather than on a link.

The main point – try to nudge them in the right direction using all those little things.


One more thing regarding site setup. At the very start of the article, I advised getting the easyAzon plugin.

It will really help you out with your affiliate link management and will generally save time and hassle with affiliate links.

A neat feature to generate more commissions with this plugin is link localization. This way you’ll not waste your international traffic.

Plus your readers will be able to add products to cart straight from your website.

This feature provides additional prolonged cookie advantages what could result in a conversion days later.

To learn more about easyAzon – check it out.


4. Website content

As we’re working here with long tail keywords, then for your main articles try to add a lot of content. My recommendation – at least 1500 words.

This way you’ll cover a wider range of most promising secondary keywords.

What are secondary keywords?

If for example, your primary keyword was – “best headphones.” Then secondaries are for example:

  • best headphones under 200$
  • best headphones under 300$
  • best in ear headphones
  • best Bluetooth headphones
  • best Pioneer headphones

Secondary articles can be shorter – going for up to 800 words and reviewing individual products.

Think like a buyer – what you’d want to know more. And give very detailed info to push your visitor in the right direction.

Do remember! 

Don’t place exact product price on your site as Amazon doesn’t like that and that could result in a ban from their program.

Also, add an Amazon Affiliate Disclosure to your site


Now that you’ve gone through the guide you can start your own site.


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